Kapteijn Rentmeesters
INDUSTRY:
Web design
CLIENT:
Kapteijn Rentmeesters
About.
For this project, we undertook a comprehensive UX redesign of the landing page and overall web design for Kapteijn Rentmeesters, a family-owned stewardship business. To align with the company’s values, we enhanced the user experience through a thoughtful application of color theory, subtle Lottie animations, and curated imagery. This visual strategy was designed to reflect the company’s commitment to sustainability and its impact on the environment.
Challenge.
Given the importance of family in the business's identity, I integrated their LinkedIn presence more seamlessly into the website and highlighted the extensive network they’ve cultivated over the years. I also incorporated more personal visuals featuring the Kapteijn family to humanize the brand. SEO optimization was a key focus, achieved through SEO tools and analytics integrated within WordPress to increase discoverability.
