This project focused on creating a visual identity that conveys energy, vitality, and well-being, positioning the club as a modern and approachable space.

The visual system combines a purple, orange, and white palette, balancing modernity with dynamism. The logo features a stylized “V” that integrates a moving figure, symbolizing action and a healthy lifestyle.

Result: a vibrant and cohesive identity that emotionally connects with its audience and positions Vitalys Active Club as a reference in health and lifestyle.